Plugging the variable capability gap across a global team
When it came to the core marketing skills of their commercial stakeholders, our client found themselves faced with a capability gap that encompassed differing levels of ability.
Our client was in an interesting position where their product and portfolio dominated the market. Brand plans had followed the same strategy and tactics year on year and with new competition entering the market, the marketing team needed to unlock true marketing capabilities to stay ahead of the competition and maintain market share.
Assessing their core marketing skills enabled us to develop a 3-tier Global Commercial Excellence program that catered to the functional needs of every person, for differing levels of ability:
By anchoring the whole experience in the customer journey and harnessing the insights we’d unearthed about their audience, we were able to create a smart learner experience that resonated across the entire business, focusing on:
In the first year alone, we delivered:
22 courses to 338 participants
Having been brought in initially for the one project, we soon became their partner-of-choice for all Global Commercial Excellence programmes.
would recommend the commercial excellence program
of participants believe the training will help them be more effective
