Upskilling marketers worldwide to drive robust strategic marketing plans for launch.
The major global pharmaceutical company had not launched a product for over 10 years and had a series of upcoming launches. They recognized a critical business need to upskill all marketers worldwide to drive robust strategic marketing plans for launch.
The request from the client was to identify what great marketing and brand launching looks like and educate their marketers at the global, regional and local levels on how to deliver this.
We designed, developed and delivered a comprehensive program to address the client’s need, covering the following elements:
As a result of this extensive program: