Home » Our work » Case Study – Winning mindsets

Developing a winning mindset

Aligning cross-functional teams for launch success

Scroll

Our client's challenge

Faced with significant competitor threat, our client’s franchise needed to ensure cross-functional teams had an aligned approach for launch success, especially alignment on their competitive fitness strategy.

Our approach

We applied our unique training approach to:

  • Increase knowledge and confidence in the competitor strategy
  • Re-design external engagement processes
  • Develop brand planning capabilities

This enabled our client to deliver their most successful vaccine launch to date.

Our solution

Wargaming workshops
We ran the workshops globally and at country level to develop knowledge, confidence and alignment in the competitor strategy.

KEE training & advisory boards
We designed and facilitated a new approach to strengthen KOL engagement and further enhance the competitor strategy.

Engagement plans
We supported the development of Franchise Stakeholder Engagement plans and market access strategy localization across Europe.

Launch playbook
We drew upon insights and best practice activities to develop a Playbook for launch and maintaining the brand.

Brand Planning & Launch Excellence
We leveraged our unique understanding of the organization to refine, simplify and embed new processes across the business unit.

The impact

Our capability development team went on to run programs for all other franchise teams following the positive feedback from the franchise.

9/10 score
KOLs rated our redesigned advisory boards as a 9/10 for engagement & interest – and all of them wanted to collaborate in the future.