Tomorrow’s MSLs Today
The MSL role is evolving and expanding…
and while the core competencies remain as fundamentals, transformational change is critical to elevating the role, resulting in progressive, high-performing MSLs of the future.
We understand the transformational change required to build medical teams that are future fit in every aspect of their role and deliver this through:
Science to optimize pivotal learning moments – Supporting MSLs to become leading scientific educators:
• Scientific learning design • Scientific engagement, incorporating behavioral science • Scientific framework/competency development • Critical appraisal • Competitor analysis • Optimizing journal club effectiveness • Product/portfolio knowledge • Education on Mode of Action
Creativity to deliver greater emotional engagement – Building the capabilities to connect insights to action:
• Self leadership skills: • Emotional intelligence • Executive presence • Resilience in times of change • Uncovering, generating, and applying insights • Storytelling • Measuring MSL excellence (metrics and KPIs) • Navigating challenging conversations • Commercial and business acumen • Account management and prioritization • Strategic thinking and planning
Technology to build more personal experiences – Empowering MSLs to be progressive, digital embracers of the future:
• Navigating the omnichannel ecosystem • Generative and AI-infused experiences • E-learning strategy and development • Individual learning journey development • Metrics and measurement technology