Tomorrow’s MSLs Today

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The MSL role is evolving and expanding…

and while the core competencies remain as fundamentals, transformational change is critical to elevating the role, resulting in progressive, high-performing MSLs of the future.

We understand the transformational change required to build medical teams that are future fit in every aspect of their role and deliver this through:

Tap to view Science to optimize pivotal learning moments – Supporting MSLs to become leading scientific educators:

Science to optimize pivotal learning moments – Supporting MSLs to become leading scientific educators:

• Scientific learning design • Scientific engagement, incorporating behavioral science • Scientific framework/competency development • Critical appraisal • Competitor analysis • Optimizing journal club effectiveness • Product/portfolio knowledge • Education on Mode of Action

Tap to view Creativity to deliver greater emotional engagement – Building the capabilities to connect insights to action:

Creativity to deliver greater emotional engagement – Building the capabilities to connect insights to action:

• Self leadership skills: • Emotional intelligence • Executive presence • Resilience in times of change • Uncovering, generating, and applying insights • Storytelling • Measuring MSL excellence (metrics and KPIs) • Navigating challenging conversations • Commercial and business acumen • Account management and prioritization • Strategic thinking and planning

Tap to view Technology to build more personal experiences – Empowering MSLs to be progressive, digital embracers of the future:

Technology to build more personal experiences – Empowering MSLs to be progressive, digital embracers of the future:

• Navigating the omnichannel ecosystem • Generative and AI-infused experiences • E-learning strategy and development • Individual learning journey development • Metrics and measurement technology

We create immersive learning experiences that inspire immediate and sustained behavioral change for the future. Tomorrow’s MSLs today.