AI Academy: Let’s put AI to work
AI training that helps your teams build real-world skills and turn AI into everyday performance.
It’s time to close the AI skills gap.
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of organisations now use AI¹.
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of professionals say they are self-teaching their way through the change, widening the capability gap².
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of marketers cite lack of education and training as the top barrier they face to AI adoption³.
Turning AI potential into everyday performance.
We all know that the ability to use AI is no longer a ‘nice to have’ – it’s a necessity.
Yet while companies are investing heavily in platforms and tools, much of that investment risks going underutilised. Progress stalls under the weight of compliance concerns, fragmented experimentation, and teams unsure how to apply AI in their day-to-day work.
Teams are under pressure to move faster and work more efficiently, but without the right enablement, adoption never truly takes hold.
That’s why we created the AI Academy: a virtual learning experience designed to turn AI investment into confident, responsible, real-world application.
AI learning pathways for every stage of adoption.
The AI Academy builds real-world AI skills that translate directly into everyday work. Crucially, it brings people together to learn and experiment – because lasting behavior change happens through shared experience.
Of course, we know that different people are at different stages of AI adoption. Plus, needs are dependent on job roles. So, we deliver AI Academy programmes through three targeted learning journeys, aimed at different needs and abilities. Learners can take on one, two, or even all three tracks.
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Track 1: Learn
Who for? – All employees.
Create a shared baseline across your organisation.
Accessible, self-directed on-demand modules building foundational knowledge in the essentials – promptcraft, responsible use and integration with internal processes.
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Track 2: Explore
Who for? – Active users of Gen-AI tools
Explore, experiment and build – turning AI from ideas into real-world solutions through hands-on use.
A cohort-based, community-of-practice where workshops bring together confident users to experiment, build real use cases and learn by doing. Peer-to-peer interaction is central, so participants don’t have to figure it out alone – they build capability together.
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Track 3: Speak
Who for? – Leaders
Equip leaders to confidently articulate AI’s value and lead adoption across their teams.
Leadership-focused workshops and AI-powered simulations, explore real-world scenarios – addressing risks, challenging myths and shaping how AI is applied across teams.
Designed for impact. Built around you.
Bespoke learning
No two organisations use AI in the same way - so the AI Academy is never one-size-fits-all. It is shaped around your people, priorities, platforms and core values, tailored to your unique community of learners. Whether you’re working with a single tool or a broader AI ecosystem, the programme adapts to fit - driving adoption where it matters most.
Innovative content
Alongside asynchronous digital learning, the AI Academy is built around live virtual workshops that bring people together through immersive, collaborative experiences. We also use AI-generated video to create compelling content that can be scaled and adapted at speed.
Added business value
Learning is only valuable if it drives action. The AI Academy is built around real-world application - enabling your people to develop and deploy practical AI use cases as they learn. The result: immediate impact, driven by your teams and embedded in to day-to-day work.
Employee engagement expertise
We deliver our learning programmes in collaboration with our sister agency, Forty1, who specialise in employee engagement and behaviour change. They help translate learning into action - through targeted communications, employee insight, and practical interventions that shift how people work. The result is higher engagement, measurable adoption, and lasting impact from your AI investment.
Flexible visual identity.
The AI Academy is built as an experience, not just a course. Clients can adopt our distinctive, ready-made visual identity, create a bespoke version aligned to their brand with our in-house team, or integrate the programme into existing AI and learning environments. However you deploy it, the experience is built to engage.
Results that speak for themselves.
The live learning sessions were brilliant, followed up with clear prompts and reminders. The end showcase was fantastic, to see the diversity of uses.
I really appreciated learning within a community, it really was a shared learning experience.
I liked the focus on real-world application, structure/accountability to develop an AI solution to a current problem – tangible, useful outputs.
The interactions with my peers in our cohort was outstanding and opened up my confidence as we all went through it together.
FAQs.
What is the AI Academy?
The AI Academy is a virtual learning experience designed to help organisations build practical AI skills and turn AI investment into real-world application. It combines on-demand learning, live workshops, and collaborative experiences to drive lasting behaviour change.
Who is AI training for?
The AI Academy is designed for everyone in your organisation — from employees just getting started with AI, to active users looking to deepen their skills, through to leaders responsible for driving adoption and setting direction.
How does the AI Academy improve AI adoption?
The AI Academy focuses on applying AI in day-to-day work, not just learning about it. Through hands-on practice, real use cases, and shared learning experiences, teams build the confidence and capability needed to actually use AI — not just experiment with it.
What makes the AI Academy different from other AI training programmes?
Most AI training focuses on tools or theory. The AI Academy focuses on behaviour change. It brings people together to learn, experiment, and apply AI in real work contexts — helping organisations move from isolated experimentation to consistent, confident adoption.
Can the AI Academy be tailored to our organisation?
Yes. The programme is designed around your people, platforms, and priorities. Whether you’re using a single tool or a broader AI ecosystem, the learning experience is adapted to fit your organisation and drive adoption where it matters most.
What kind of results can we expect?
The AI Academy is designed to deliver measurable impact. This includes increased confidence using AI, more real-world use cases, higher engagement, and stronger adoption across teams — all tied to how people actually work day to day.
Find out more about the AI Academy
Get in touch.
Sources:
¹. McKinsey State of AI Report (Nov 2025)
². Major Players, AI in the Creative Industries, Nov 2025
³. Marketing Artificial Intelligence Institute; SmarterX. 2025 State of Marketing AI Report. Marketing AI Institute; 2025.