Competitive Advantage Training
SONAR is our solution for accelerating competitive performance by empowering teams to navigate impactful customer conversations.
Facing new challenges to your market position
Launching a new product into an established market?
How do you change HCP/customer consideration and prescribing behavior?
Facing the threat of a competitor launch in your space?
How do you ensure HCPs/customers don’t change their behavior away from your product?
Give your field teams the competitive advantage
We believe competitive advantage training is more than traditional product positioning. You need to engage and educate your teams to:
- Overcome reluctance
- Challenge their current habits
- Commit to performance
Our fresh perspective on competitive advantage training
Offense, not defense, across the team
- Define a proposition that only you can own
- Leverage a proven strategic program that upskills and engages senior cross-functional teams
- Create a strategy that wins hearts and minds
Seamless link between strategy and execution
- Tailored field team training to ensure strategic engagement
- Mindset focus to overcome team reluctance to acting competitively
- Smart deployment to reach priority markets first
A team that’s always one step ahead
- Field leaders developed to coach and support the team with ongoing competitive activation
- Agile updates to training tools with new insights, competitor data, and environment changes
Introducing SONAR – our competitive performance solution
SONAR is our solution for accelerating competitive performance by empowering teams to navigate impactful customer conversations.
SONAR can be fully tailored to your needs and your teams' needs, or provided as an in-the-box solution:
Scrutinize
- We bring the competitive landscape to life
- We showcase areas that are most important to HCPs, patients, payers
- We teach your teams to scrutinize claims and data like a scientist
Observe
- We explore your teams’ internal perceptions and assumptions about the market
- We empower your teams to “walk in the shoes” of competitors and identify points of differentiation
Navigate
- We train teams to assess and counter competitive threats
- We apply behavioral science principles to identify reasons for sustained behavior
- We test message retention through debates and practice scenarios
- We encourage a competitive mindset through gamification and team tasks
Appraise
- We recommend ways to further embed learning in the teams
- We develop leaders to coach and train their teams
Review
- We measure effectiveness and adapt as the market changes
How we’ve helped our clients
3-pt increase in market share
The behavior change created by our blended, 5-step learning curriculum drove a 3-pt increase in market share
9/10 score
KOLs rated our redesigned advisory boards as a 9/10 for engagement and interest, and all of them wanted to collaborate in the future
82% NPS
Our workshops with European medics achieved an average Net Promoter Score of 82% (above 70% is considered as world-class)
For more information, click through to our case studies:
A competitive fitness learning program for sales teams
A blended learning approach to upskill our client’s sales teams and sharpen their competitive edge, through impactful conversations with HCPs
Developing a winning mindset by aligning cross-functional teams
A unique training approach to align cross-functional teams for launch success
It’s time to reimagine winning strategies
