Strategic and Tactical Capability Development
Cultivating skills and capabilities to drive behavior change that delivers results.
We understand how to use capability development as a strategic driver.
Today’s world is faster, more complex, and more connected, with breakthroughs in science, new technologies, global events, regulatory shifts, increased virtual interactions, and intensified competition.
We deliver high quality, scalable interventions that empower your commercial and medical teams to not only understand but apply key skills and capabilities to deliver real-world impact.
The power of your people.
Success now hinges, more than ever, on the ingenuity, resilience, and capabilities of the individuals within your organization.
We enable the acquisition and application for both your teams and your leaders to empower behavior change that delivers people development and business results.
We focus on building skills and capabilities across:
- Sales
- Marketing
- Medical
- Market Access
We also develop function-agnostic capabilities, examples include:
- Internal stakeholder engagement
- Cross-functional teamwork
- Customer engagement
- Competitive advantage
- Communication & storytelling
Transforming potential by focusing on three core capabilities.
We create programs that focus on developing mindset, behaviors, and skills within each of these capabilities.
Leadership at every level.
Knowledge and skills development can only yield results when you have strong leaders to set direction and role model behaviors, coupled with the mindset of bravery and curiosity to drive forward and embrace challenge.
Our programs for leaders at all levels of the organization equip them with the skills and tools to navigate themselves and their teams through change and balance business leadership with individual needs.
Core commercial skills.
Our programs empower your teams to raise the bar and create more innovative, competitive strategies:
Exceptional planning
• Understands strategic importance of all stakeholders, their needs and expectations.
• Develops clear, comprehensive, measurable, and actionable plans incl. contingency planning.
• Recognizes and can communicate business implications of different scenarios.
Valuable Partnership
- Demonstrates business acumen.
- Builds trusted partnerships, recognized as a peer for HCPs.
Collaborative
- Seeks and shares best practice working with peers and colleagues to achieve objectives and overcome challenges.
- Sets and achieves shared goals with HCPs, customers and stakeholders.
Strategic thinking
- Draws on a range of data and insights to develop future-focused, patient-centered strategies.
- Drives decision-making to achieve desired outcomes and deliver exceptional tactical execution.
Insightful application
- Has, or knows where to source, therapeutic area or disease state expertise.
- Proactively seeks, gains, and applies insight (clinical trial data, patient perspectives, communication skills).
- Personalizes knowledge and is willing to challenge to help HCPs improve patient outcomes.
High motivation and confidence
- Experts in the science and their ability to communicate knowledge with HCPs.
- Mobilizes strong and aligned cross-functional teams.
- Manages conflict effectively.
Advanced engagement ability.
We combine the core principles of behavioral science with insight application and key planning tools to develop programs that build advanced communication skills.
Our programs focus on real-world, measurable behavior change – behavior change that drives transformational performance for your organization.
Advanced communication skills
- Scientific storytelling
- Executive presence
- Influence without authority
- EQIQ programs
Omnichannel engagement
- Remote engagement
- Key message development
- Execution planning
- Adaptability and agility
Overcoming barriers
- Selling model creation
- Objection handling
- EQIQ
- Growth mindset
- Barriers to effective engagement
Cross-functional effectiveness
- Cross-functional brand planning (including tactical execution)
- High-performing teams
- Cross-functional working
- AGILE approaches and structures
How we’ve helped our clients:
When your people grow, business success will follow – and we are experts in leveraging capability development as a strategic driver to empower that growth and deliver real-world impact.
Examples of where we’ve partnered with clients create behavior change that drives transformational performance: